Playing the game at a different level
In marketing, we often drive for major events which through their magnitude will create an ongoing halo effect, a self-generating gravity which continues to attract thinkers to them for some time to come. In our modern media age, for such an event to be effective, it needs to be really massive to garner any form of lasting halo, and needs to be well supported with a ready network to handle the load it creates. Also, it needs be somewhat controversial while having the ability to deflect some of the controversy away from itself. It’s kind of like a perfect storm, to use N. T. Wright’s favorite analogy. (more…)
